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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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BA (Hons) in Marketing Management

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes March, July, September, November
Tuition (Local students) $ 22,448
Tuition (Foreign students) $ 25,074

About

You have the wonderful chance to join in the APU-CMI Dual Accreditation program by registering for a certification through APU. Students pursuing a Bachelor of Arts (Honours) in Marketing Management will be able to opt in for a CMI L5 Certificate in Management and Leadership, which will be awarded subject to moderation by CMI.

APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Admissions

Intakes

Fees

Tuition

$ 22,448
Local students
$ 25,074
Foreign students

Estimated cost as reported by the Institution.

Application

$ 34
Local students
$ 160
Foreign students

Student Visa

$ 550
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-LEVEL • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC • 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION • Passed Foundation programme (minimum CGPA of 2.0).
ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA

• Successful completion of the APU Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)


* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
 

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 

ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4

For more information please click HERE

Curriculum

DEGREE YEAR 1

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

DEGREE YEAR 2

 

  • Business Ethics and Governance
  • Innovation Process
  • International Culture and Communications
  • Business Research Methods
  • SPECIALISED MODULES
  • E-Commerce
  • B2B Marketing
  • Delivering Customer Value
  • Consumer Behaviour
  • Marketing Intelligence and Research
  • Digital Marketing
  • Behavioural Science in Organisation
  • Critical Thinking in Management

INTERNSHIP (16 WEEKS)

DEGREE YEAR 3

 

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Integrated Marketing Communications
  • Venture Building
  • Digital Strategy and Analytics
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Strategic Marketing Planning
  • Retail Marketing Management
  • Leadership Theory and Practice

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum

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