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Bachelor of Business (Marketing)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, March, May, August, October |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
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- Local students
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- Foreign students
Student Visa
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- Foreign students
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Entry Requirements
- Completion of Year 12 or equivalent
- IELTS 6.0 or equivalent
Curriculum
First Year Units
- Accounting Principles
- Business Technology and Knowledge Management
- Business Statistics
- Economic Principles
- Business Law
- Market Principles
- Introduction to Management
- Professional Communications
Second Year Units
- The Marketing Mix
- Market Research
- Integrated Marketing Communication
- Buyer Behaviour and Branding
- New Product Development
- Introduction to Human Resource Management Principles
- Financial Accounting Practice
- Information Technology for Accountants
- Corporate Accounting
- Company Law
- Labour Relations and Employment Law
- Management and Organisational Behaviour
- Organisational Structure and Design
- Interpersonal Communications and Conflict Negotiations
- Human Resource Development
Third Year Units
- Project Management Accounting
- Market Planning and Strategy
- International Marketing Management
- Services Marketing and Management
- Competitive Analysis
- Business, Society and Ethics
- Business Improvement Strategies
- Corporate Sustainability Management