Bachelor of Business Administration (Hons.) Marketing Management

The three-year Bachelor of Marketing Management programme at Multimedia University provides students with a deep understanding of marketing concepts and communication strategies. The curriculum focuses on international marketing, examining global opportunities and the strategic objectives of organisations. Students will learn to analyze market data, understand customer and competitor behavior, and develop creative marketing strategies with financial and implementation considerations. Soft skills such as strategic thinking, public speaking, and analytical thinking are also emphasized.

Entry requirements:

• Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
• Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
• Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field*; OR
• Possess APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a.

Note:

• The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
• Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
• Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
• (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)
• * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Year 1:

• English for Business Communication
• Understanding Management
• Financial Accounting for Managers
• Quantitative Analysis Models for Business
• Entrepreneurship and Ethical Practices
• Financial Management
• Introductory Microeconomics
• Fundamentals of Marketing
• Human Capital and Organisational Behaviour
• Digital Business
• Cyber Security

Year 2:

• Introductory Macroeconomics
• Quality and Operations Management
• Data Analytics for Businesses
• Supply Chain Management
• Business Application Development
• Selling and Sales Management
• Business Risk Management
• Innovation Management
• Introduction to Financial Technologies
• Management of Strategy
• International Business OR International Economics
• Marketing Research Methods
• Promotional Marketing
• Understanding Consumer
• Retailing

Year 3:

• Business Information Systems
• Strategic Management Information Systems OR Business Intelligence
• Project Management
• Marketing Management Research Project
• International Marketing
• Strategic Marketing
• International Trade and Policy
• Social Media and Digital Marketing
• Product and Service Marketing
• Industrial Training

Elective Modules:

TWO (2) subjects should be taken from the following:

• Brand Management
• International Marketing
• Selling and Sales Management
• Supply Chain Management
• Social Media and Digital Marketing
• Enterprise Systems Planning and Management

University Courses:

• Character Building
• Sustainable Society
• Philosophy and Current Issues
• Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
• Bahasa Kebangsaan A
• Integrity and Leadership
• Co-curriculum