BA (Hons) Marketing and Management

• GCSEs: Achievement of a minimum of five GCSE grades A*-C, or equivalent, is normally required. These must include Mathematics and English GCSE, or equivalent, at the specified grades.
• A Levels: AAB. Any subject combinations accepted excluding General Studies. GCSE Mathematics and English (minimum grade B) required if not taken at A or AS level.
• Scottish Qualification: AAABB at Higher Grade. Mathematics and English required at grade 2 Standard Grade (or Intermediate 2 equivalent) if not offered at Higher Grade. Combinations of Highers and Advanced Highers accepted. Where a candidate bypasses the assessment for National 5 qualifications, a minimum of grade C in the Higher in Maths and English is required.
• International Baccalaureate: 35 points. Standard Level Mathematics or Mathematical Studies required at grade 5 if not offered at Higher Level.
• Irish Leaving Certificate: A1A1A1B1B at Higher Level, normally to include Mathematics.
• Access Qualification: 30 Level 3 credits at Distinction and 15 level 3 credits at Merit to include at least 6 credits in maths or quantitative methods.
• BTEC Level 3 Extended Diploma (formerly BTEC National Diploma): Overall DDD. Business-related subjects preferred. GCSE Mathematics and English (minimum grade B) required.
• Cambridge Pre-U: D3,D3,M2 in Principal Subjects. GCSE Mathematics and English (minimum grade B) required if not taken at a higher level.
• PARTNERS - A Levels: BBB excluding General Studies. GCSE Mathematics and English (minimum grade B) required if not taken at A or AS level. The PARTNERS Programme is Newcastle University’s supported entry route for students from identified schools and colleges.
• PARTNERS - BTEC Level 3 Extended Diploma (formerly BTEC National Diploma): Overall DDM. Business-related subjects preferred. GCSE Mathematics and English (minimum grade B) required. The PARTNERS Programme is Newcastle University’s supported entry route for students from identified schools and colleges.
• English Language Requirements: For this degree you will need a minimum score of IELTS 6.5 or equivalent.
• International Foundation Programme: If you are an international student and you do not meet the academic and English language requirements specified above, you should consider a preparation course at INTO Newcastle University, which will help to prepare you for study on this degree course. INTO Newcastle University is based on the University campus and offers a range of courses including the International Foundation in Business and Management.

Stage 1 Compulsory modules

• Introduction to Management and Organisation
• Business Emergence and Growth
• Quantitative Methods for Business Management
• Introduction to Marketing
• Academic and Professional Skills
• Consumer Behaviour

Stage 2 Compulsory modules

• Managing Human Resources
• Service Operations Strategy and Management
• Global Marketing
• Research Methods for Business and Marketing

Optional modules

• Managerial Economics
• Statistics for Marketing and Management
• Business Enterprise
• Understanding Work and Organisations
• Buyer Behaviour and Communications
• Services Marketing
• Strategic Marketing
• Career Development for Second Year Students
• Business Spanish

Stage 3 Compulsory modules

• Management and Creativity, Design and Innovation
• Direct and Digital Marketing

You take 40 credits from the following list:

• Contemporary Marketing Dissertation
• Marketing Consultancy Project
• Management Studies Dissertation
• Management Consultancy Project

Optional modules

• Advertising and Integrated Brand Promotion
• Analytical Techniques for Marketing
• Strategic Marketing
• Cultural and Heritage Marketing
• Electronic Business
• Management in Practice (with Business Game)
• International Human Resource Management  AND 
• Critical Perspectives on Human Resource Management in Britain
• Career Development for Final Year Students OR
• Advanced Career Development
• Business Spanish 2