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BSc Business Management (Marketing)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, September |
| Tuition (Local students) | $ 35,018 |
| Tuition (Foreign students) | $ 60,115 |
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Admissions
Intakes
Fees
Tuition
- $ 35,018
- Local students
- $ 60,115
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
A-level Qualification
- The School of Management will make offers to students with predicted (or achieved) A-Level grades of ‘ABB-BBB’ or better. No A-level in Business, Economics, Maths or Accounting/Finance is required. We do not however consider General Studies as an A-level subject for offer purposes. Students may combine A-levels with other qualifications below.
International Baccalaureate
- The School of Management will make offers to students with predicted (or achieved) IB of 30 or higher.
BTEC (18-unit)
- The School of Management will make offers to students with predicted (or achieved) BTEC results of DDM or better.
English Language
- Non-native English speakers must achieve 6.0 overall with no component less than 5.5 in IELTS or equivalent tests.
- For students who fall short of only the English language requirement we offer a range of pre-sessional training programmes that you may take before starting your degree programme.
Curriculum
First Year Modules
- Introduction to Management Accounting
- Introduction to Financial Accounting
- Statistical Methods
- Quantitative Methods
- Academic, Professional and Entrepreneurship Skills
- People and Organisations
- Marketing Principles
- Principles of Economics
Second Year Modules:
- Consumer Behaviour
- Business Information Systems
- Statistics for Business and Economics
- Mathematics for Business
- Operations Management
- Either Corporate Finance 1 or Foundations of Finance
- Either Organisational Behaviour 1: The Individual and the Group OR Human Resource Management
- Either Resource Planning & Allocation OR Decision Analysis
- Plus 40 credits of optional modules
Third Year Modules:
- Consumer Behaviour
- Marketing Research
- Global Strategic Marketing
- Integrated Marketing Communications
- Strategic Analysis
- Project Management
- Either Critical Perspectives on Human Resource Management OR Organisational Behaviour 2
- Plus 10 credits optional modules