Bachelor Of Commerce (Hons) In Marketing

Marketing involves addressing and fulfilling the needs and wants of customers, which directly contributes to enhancing an organization's profitability. In this program, students will explore the fundamental principles of marketing and delve deeper into areas such as marketing processes, consumer behavior, brand management, and business communication. By the end of the program, students will possess the skills and knowledge required to build a successful career in this exciting and dynamic field.

Academic Requirements:

Any one of these:

• UCSI Foundation Year: CGPA 2.0

• STPM: 2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

• A-Level: Minimum 2 principals (D)

• UEC: 5 credits (B6) and pass (C8) in Mathematics and English

• International Baccalaureate (IB): Minimum score of 26/42 from 6 subjects

• National Matriculation: CGPA 2.0

• AUSMAT/ HSC/SACE/TEE/WACE: ATAR score 60% or Minimum 60% average in 5 subjects

• High School Certificate: Minimum average of 60%

• High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – according to provinces in Canada: Minimum average of 60% in 6 subjects

• Canadian Pre-University (CPU) / Canadian International Matriculation (CIMP): Minimum average of 60% in 6 subjects

• Singapore Cambridge General Cert of Education Advanced Level, Singapore: Minimum CGPA 2.0

• Pra U2, Singapore: Minimum CGPA 2.0

• UCSI Foundation programmes: Minimum CGPA 2.0

• Matriculation from local universities: Minimum CGPA 2.0

• Recognised Foundation from any IPTA & IPTS: Minimum CGPA 2.0

• Recognised Diplomas from any IPTA & IPTS in the related field: Minimum CGPA 2.0

• Diploma (business-related): Minimum CGPA of 2.0

• Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis

English Language Requirements:

For Local Students:

• MUET: Band 3

• SPM English Language: Grade B+

• SPM English Language 1119/O-Level/IGCSE: Grade C

• UEC English Language: Grade A2

• IELTS: Band 5.5

• TOEFL iBT: 46

• If the English language requirement is not met, the student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program, based on the University’s decision.

For International Students:

• Cambridge Linguaskill: 160

• IELTS: Band 5.5

• Cambridge English Qualifications and Tests: 160

• TOEFL iBT: 46

• Pearson Test of English: 51

Year 1

• Business Law
• Statistics and its Applications
• Fundamentals of Management
• Fundamentals of Marketing
• Microeconomics
• Organisational Behaviour
• Introductory Accounting
• Introduction to Marketing Communication
• Business Communication
• Macroeconomics
• Financial Management

Year 2

• Business Mathematics
• Sales Management
• Human Resource Management
• Internet in Practice
• Direct Marketing
• Marketing Processes
• Management Science
• Consumer Behaviour
• Business Research Methods
• Digital Marketing
• Business Information Systems
• Entrepreneurship
• Retail Management
• Co-Operative Placement 1

Year 3

• Marketing Research Project A
• Marketing Promotion
• Strategic Marketing
• Marketing Research Project B
• Strategic Management
• Services Marketing
• Current Issues in Marketing
• Co-Operative Placement 2

Electives

• International Business
• Strategic Information Systems Management
• Strategic Brand Management
• Business Intelligence using Big Data
• Logistics and Supply Chain Management
• Business Ethics in Ethical Decision Making

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika and Peradaban)
2. Philosophy and Contemporary Issues
   (Falsafah dan Isu Semasa)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)