Bachelor of Communication (Hons) Broadcasting

The Bachelor of Communication (Honours) Broadcasting programme provides students with in-depth knowledge and a comprehensive understanding of fundamental concepts, theories, and creative applications in mass communication, with a specific focus on broadcasting. Course discussions and case studies include analyses of the role of broadcasting in Malaysia as well as in the international landscape. Practical assignments within the programme emphasize the production of radio and television content, including radio dramas, short films, documentaries, television commercials, and multi-camera live productions.

In addition to broadcasting, students gain a strong foundation in advertising, preparing them for opportunities in this lucrative industry. To ensure industry readiness, students complete a 3-4 month industrial training programme, providing hands-on experience that enhances their professional development and future employability.

• STPM: Grade C in any 2 subjects+Credit in English at SPM / equivalent.
• STAM: Minimum grade of Jayyid+Credit in English at SPM / equivalent.
• A-Level: Grade D in any 2 subjects+Pass in English at SPM / equivalent.
• UEC: Grade B in 5 subjects+Credit in English at SPM / equivalent.
• SAM: ATAR 70 and Grade B in any 2 subjects+Pass in English at SPM / equivalent.
• CPU: Average of 70% in any 6 subjects+Pass in English at SPM / equivalent.
• IB Diploma: Minimum 24 points+Pass in English at SPM / equivalent.
• Foundation / Matriculation / Diploma: Minimum CGPA of 2.00+Credit in English at SPM / equivalent*.
• Diploma in Media and Communication: Minimum CGPA of 2.00.
• Other equivalent qualifications: Recognised by the Malaysian Government+Credit in English at SPM / equivalent*.

* If the qualification was conducted fully in English, only a pass in SPM English is required.

English Language Requirements:

1. Malaysian Applicants: Credit in SPM English / Grade C in O-Level English / Grade B in UEC English / MUET Band 3 / IELTS 5.0 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 (Not applicable for A-Level, SAM, CPU, or qualifications fully conducted in English, but must have a pass in English at SPM level or equivalent).

2. International Applicants: IELTS 5.0 / MUET Band 3 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 / Equivalent (Not applicable for qualifications fully conducted in English or applicants from countries where English is the official language, but must have a pass in English at SPM level or equivalent).

     Year 1

• Advertising Copywriting 
• Co-Curriculum 
• Communicative English 
• Digital Media and Society​
• Elective I 
• Elective II 
• Fundamentals of Imagery and Composition 
• Introduction to Advertising 
• Introduction to Broadcasting 
• MPU1* 
• Multimedia Design and Applications 
• National Language/Other Language 
• Public Speaking 
• Radio Broadcasting​
• Sun Zi's Art of War and Business Strategies 

     Year 2

• Approaches to Communication Research 
• Communication Law 
• Creative Strategy for Advertising 
• Digital Audio Production 
• English for Mass Communication 
• Malaysian Media and Culture 
• Media and Communication Theories 
• Media Planning 
• MPU1** 
• Screenplay and Scriptwriting​
• Television Production I 
• Transmedia Studies​
• Video Editing​

      Year 3

• Broadcast Journalism 
• Elective III​
• Ethics in Media Communication 
• Final Project​
• Industrial Training 
• New Media and Communication 
• Television Production II

Elective I - Choose 1 course(s)

• Creative Writing Skills 
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary

Elective II - Choose 1 course(s)

• Creative Thinking and Idea Generation
• Cross-cultural Management
• Digital Transformation and E-Commerce
• Film Studies 
• Fundamentals of Psychology 
• Malaysia: Cultural and Religious Practices 
• Sociology in Malaysian Context

Elective III - Choose 1 course

• Audience and Reception Studies
• Communication in Interpersonal Relationships 
• Understanding Politics: State, Nation and Government

National Language/Other Language - Choose 1 course(s)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Introduction to French
• Introduction to Japanese
• Introduction to Korean

MPU1* - Choose 1 course(s)

• Falsafah dan Isu Semasa - For Local Students 
• Bahasa Melayu Komunikasi 2 - For International Students 

MPU1** - Choose 1 course(s)

• Philosophy and Current Issues - For International Students 
• Penghayatan Etika dan Peradaban  - For Local Students 

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving
• Language, Culture and Social Study Aboard
• Managing Personal Finance
• Music Performance
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project
• Work Ethics and EQ