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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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MSc Marketing

Course overview

Statistics
Qualification Master's Degree
Study mode Full-time
Duration 1 year
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • A good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution;
  • Several years marketing or general business experience.

English Language Requirements:

  • International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

Curriculum

Compulsory modules

  • Contemporary Marketing Practice - This module introduces you to the theory and practice of marketing.  It begins by looking at the traditional target marketing approach before looking at more recent developments in marketing thought. This module will also introduce the idea of thinking skills, encouraging you to take a systematic approach to the way you tackle business problems, using theory to structure your approach.
  • Strategic Marketing Planning - In this module, you will learn how to analyse an organisation's environment, making decisions on how it can deploy its resources for maximum advantage. The module will review a number of different tools and techniques which aid strategic analysis, strategy development and implementation.
  • Marketing Analytics - Marketing depends on good information about the organisation, its customers and its competitors. In Marketing Analytics, you will learn how to design and implement systems for monitoring marketing activities, integrating financial and non-financial information to support organisational learning.
  • Principles of Marketing Communications - This module takes an in-depth look at the tools and techniques of promotion. As well as looking at the strengths of weaknesses of different communications media, you will learn the more fundamental principles of message development, framing and delivery, ensuring that communications media are used as effectively as possible.
  • Research Methods for Marketing - This module builds on the learning from the Marketing Analytics module.  As well as learning how to define and plan research projects, you will develop skills in gathering data, whether from focus groups, surveys or observation. The focus on this module is primarily on marketing research, but we will also look at the similarities to and differences from academic research.
  • Global marketing - Whilst all of the modules on the Masters programme adopt a global perspective, this module looks specifically at the challenges of developing international markets. As well as learning techniques for researching and evaluating intentional markets, you will become familiar with different modes of market entry, as well as the common dangers and benefits of global marketing.
  • Dissertation Research Methods

Option modules

You will choose two additional subjects from the optional modules below, allowing you to specialise in areas relevant to your chosen career path:

  • Digital Marketing or Corporate Communications
  • Customer Relationship Management
  • Social Marketing Principles and Policy
  • Promotion and Society

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