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Bachelor of Arts (Honours) in Business Administration (BBA)
About
Programme Overview
The Bachelor (Hons) of Business Administration provides a comprehensive education in business principles, equipping students with essential skills, industry knowledge, and professional development for success in the global business landscape. This three-year programme offers a solid foundation in core business areas, along with practical, hands-on learning to enhance both intellectual and analytical abilities. Students will develop leadership, interpersonal, and problem-solving skills, preparing them for diverse roles in the corporate world. With ALFA University College’s commitment to academic excellence, graduates will be ready to seize opportunities across various industries.
Career Opportunities
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Entrepreneur
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Business Consultant
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Business Development Manager
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Financial Advisor
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Operations Manager
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Human Resources Manager
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Marketing Manager
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Digital Marketing Manager
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Tuition (Local students) | $ 8,121 |
| Tuition (Foreign students) | $ 8,685 |
Subjects
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Business
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Business, Management
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E-Commerce
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 8,121 | $ 8,685 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 8,121 | $ 8,685 |
| Estimated cost per year | $ 2,707 | $ 2,895 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Requirements
- Completed STPM or equivalent with minimum CGPA 2.00 / get C in 2 subjects. Pass in Math & Bl in SPM;OR
- Completed UEC with minimum Bin 5 subjects including Math & BI;OR
- Completed STAM with a minimum grade of JAYYID, and a Pass in Mathematics and English at SPM Level;bOR
- Completed A-Level / Foundation / Matriculation / Diploma / Advanced Diploma / Level 4 of Malaysian Skill Certificate or equivalent with minimum CGPA 2.00.
*International Students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.
Curriculum
Year 1
SEMESTER 1
- Falsafah Dan Isu Semasa (L| / Bahasa Melayu Komunikasi 2 (1) (MPU)
- Penghayatan Etika dan Peradaban (MPU)
- Introduction to Information Technology
SEMESTER 2
- Leadership Skills and Human Relation (MPU)
- Communicative English
- Entrepreneurship
- Principles of Management
- Principles of Marketing
- Introduction to Accounting
SEMESTER 3
- Business Communication
- Introduction to Financial Accounting
- Business Mathematics
- Microeconomics
- Organizational Behaviour
- Technical Writing
- Public Speaking
Year 2
SEMESTER 4
- Community Service
- Business Ethics
- Business Organization
SEMESTER 5
- Strategic Management
- Human Resource Management
- International Business Management
- Macroeconomics
- Marketing Management
- Company Law
SEMESTER 6
- Business Law
- E-Commerce
- Management Information System
- Project Management
- Business Research Methods
- Event Management
- Public Relation
Year 3
SEMESTER 7
- Consumer Behaviour
- Customer Relationship Management
- Integrated Marketing Communication
- Marketing Research
- International Marketing
SEMESTER 8
- Production & Operation Management
- Total Quality Management
- Quantitative Methods
- Multinational Enterprise
- Sociology
- Bachelor’s Thesis
SEMESTER 9
- Industrial Training