+60142521561
Bachelor of Business (Hons) in Entrepreneurship and Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, August |
| Tuition (Local students) | $ 16,142 |
| Tuition (Foreign students) | $ 16,142 |
Subjects
-
Entrepreneurship
-
Marketing
About
This program responds to the increasing necessity for specialized knowledge across diverse fields, especially within the domains of business enterprises and entrepreneurship. It is designed for individuals pursuing professional trajectories in business, entrepreneurship, and marketing. This program aims to fulfill the requirements of the industry by developing graduates who exhibit the necessary qualifications, skills, creativity, and innovative thinking, thereby transforming them into specialists.
Admissions
Intakes
Fees
Tuition
- $ 16,142
- Local students
- $ 16,142
- Foreign students
Estimated cost as reported by the Institution.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Entry Level and Requirements
- A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects including a pass in Mathematics and English at SPM level or equivalent; OR
- A pass in STAM with at least Grade Jayyid and a pass in Mathematics and English at SPM level or equivalent; OR
- Matriculation or Foundation with at least CGPA of 2.00; OR
- A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
- Other equivalent qualifications recognised by the Malaysian Government
English Language Requirements
International students are required to achieve a minimum of Band 3 in MUET OR equivalent to CEFR (Low B2)
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Year 1
- Business Accounting
- Business Communication
- Business Ethics
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
Year 2
- Analytics for Business
- Consumer Behaviour
- Creativity and Innovation in Entrepreneurship
- Digital Marketing
- Global Marketing
- Marketing and Sales Management
- Marketing Research 1
- New Product and Innovation Management
- Service Marketing
- Small Business Management
- Strategic Management
Year 3
- Coaching and Consultancy for Entrepreneurship
- Business Plan
- Digital Entrepreneurship
- Entrepreneurship and Franchising
- Entrepreneurship Lab
- Financing for Entrepreneurship
- Marketing Research 2
- Technology Entrepreneurship
Internship
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills
*For Malaysian students who do not have a credit in SPM BM.