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Bachelor of Communication (Strategic Communication) (Hons.)
About
The Bachelor of Communication (Hons.) (Strategic Communication) develops creativity, innovation, analytical thinking, and practical skills, focusing on strategic communication applications for societal issues and organizational objectives.
Career Prospects
- Corporate Communication Professional
- Journalist
- Advertising and Sales Promotion Executive
- Strategic Communication Programme Personnel
- Corporate Communication Officer
- Public Information Officer
- Media Broadcaster
- Communication Adviser
- Public Relations Personnel
- Publicity Consultant
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, August, October |
| Tuition (Local students) | $ 11,787 |
| Tuition (Foreign students) | $ 14,608 |
Subjects
-
Communication, Media
-
Multimedia
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 11,787 | $ 14,608 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 11,787 | $ 14,608 |
| Estimated cost per year | $ 3,929 | $ 4,869 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Requirements
- Pass Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00, including a minimum Grade C in English at SPM/O-Level or its equivalent; OR
- Pass STPM or its equivalent with a minimum Grade C (GPA 2.00) in any two (2) subjects, including a minimum Grade C in English at SPM/O-Level or its equivalent; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
- Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects, including a credit in SPM English or its equivalent; OR
- Pass UEC with a minimum of five (5) Bs, including English; OR
- Pass a Diploma or its equivalent with a minimum CGPA of 2.00, including a credit in English at SPM or its equivalent; OR
- Pass a Diploma in Media and Communication or its equivalent; OR
- Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with a CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.* OR
- Possess an APEL.A certificate from MQA for admission into Bachelor programmes.
Note:
- *DKM/DLKM/DVM candidates may be required to undergo a Bridging Programme as an additional requirement.
Curriculum
Programme Structure
Core
Year 1
- Fundamentals of Strategic Communication
- Communication Theories
- Media Culture
- Fundamentals of English
- Stakeholders Management
- Media Law
- English for Academic Purposes
- Intercultural Communication
- Public Relations Strategies
- Marketing Communication Strategies
- Workplace Communication
Year 2
- Corporate Communication
- Social Media Strategies
- Media Publishing and Corporate Design
- Strategic Thinking and Planning
- Integrated Promotional Communication
- Semiotic Studies
- Multimedia Applications for Communication
Year 3
- Corporate Strategy
- Design Thinking for Strategic Communication
- Crisis Communication Strategy
- Event Planning and Management
- Corporate Reputation Management
- Corporate Advertising
- Corporate Writing
- Negotiation in Professional Contexts
- Capstone Project
- Internship