Bachelor of Business Administration (Hons.) Digital Business Management

The Bachelor of Business Administration (Hons.) Digital Business Management program prepares students for the AI-driven workforce by imparting essential IT, business, marketing, and management skills. It emphasizes business analytics for informed decision-making in a competitive digital landscape. The program integrates SAP and Microsoft certifications, providing practical skills for digital transformation. Through I-cadetship, real-life case studies, industry guidance, and interactive teaching, students gain practical experience and industry insights. Upon graduation, students are equipped to drive strategic digital practices, streamline management processes, and contribute effectively to organizational digital transformation.

Career Prospects:

Digital Communication Specialist, Digital Marketing Specialist, Digital Sales Manager, Digital Business Consultant, Project Manager, System Developer, Technology Manager, Chief Information Officer, Business Intelligence Analyst, Knowledge Analyst, Digital System Developer, Enterprise Portal Developer, Data Analyst, Web Developer, Mobile Developer, Digital Content Creator, Social Media Analyst.

1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

Note:

The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Core Subjects

Year 1

• English for Business Communication
• Understanding Management
• Introductory Microeconomics
• Fundamentals of Marketing
• Financial Accounting for Managers
• Quantitative Analysis Models for Business
• Human Capital and Organisational Behaviour
• Finance Management
• Introductory Microeconomics
• Entrepreneurship and Ethical Practices
• Business Risk Management
• Innovation Management

Year 2

• Small Business Management
• International Business
• Digital Business
• Data Analytics and Business Intelligence
• Quality and Operations Management
• Business Information Systems
• Global Finance
• Understanding Consumer
• Business Application Development
• Data Mining and Decision Support Systems
• Management of Strategy
• Introduction to Financial Technologies
• Cybersecurity

Year 3

• Business Research Methods
• Product and Service Marketing OR Promotional Marketing
• International Trade and Policy OR International Economics
• Social Media and Digital Marketing
• Strategic Management Information Systems
• Project Management
• Digital Business Management Research Project
• Supply Chain Management
• Advanced Data Analytics for Businesses
• Web and Mobile Applications Development
• Industrial Training

Mata Pelajaran Umum (MPU) Subjects

U1 for Local Students

1. Falsafah dan Isu Semasa (Philosophy and Current Issues)
2. Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)

U1 for International Students

1. Falsafah dan Isu Semasa (Philosophy and Current Issues)
2. Bahasa Melayu Komunikasi 2

U2/U3 for Local Students without credit in BM at SPM Level

1. Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
2. Integrity and Leadership

U2/U3 for Local Students who obtained credit in BM at SPM Level

1. Integrity and Leadership
2. Any other courses in the U2 or U3 category

U4 – Co-Curriculum

University Courses

• Character Building
• Character Development