BSc (Hons) Marketing

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.

Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

STPM

Average C or CGPA 2.00 (minimum 2 Principals)

A-Level

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation,

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

*Sunway Diploma

CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

Specific Requirements

• Pass in Mathematics at SPM or its equivalent
• Any other qualifications will be considered on a case-to-case basis

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.

English Requirements

• IELTS 6.0
• PTE Academic 50 overall (minimum 46 in each skill)
• MUET Band 4
• SPM English B3 or B+
• UEC English B4
• O-Level English (1119) Credit
• Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
• ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Year 1

• Business Law
• Digital Business
• English for Business
• Fundamentals of Accounting
• Fundamentals of Business Finance
• Fundamentals of Economics
• Principles of Business Analytics
• Principles of Management
• Principles of Marketing

Year 2

• Consumer Behaviour
• Human Resource Management
• Integrated Marketing Communication
• Marketing Analytics
• Marketing Management

Electives (Choose 2 in Year 2)

• Operation Management
• Organisational Behaviour and Cultural Management
• Scientific Ideas and Innovation
• Supply Chain Management

Year 3

• Business Ethics and Sustainability
• Digital Marketing
• International Marketing
• Product Innovation and Commercialisation
• Services Marketing
• Strategic Management
• Sustainable Business
• Internship/ Business Consultancy Project/ Launching your Future Start-up

Electives (Choose 2 in Year 3)

• Leadership in the Age of Complexity
• Managing Change
• Project Management
• Technology Management

Additional MOHE compulsory General Studies subjects

For Local Students

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues

For International Students

• Appreciation of Ethics and Civilisation
• Malay Language for Communication 2

For All Students

• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
• Communication Skills
• Community Service for Planetary Health
• Entrepreneurial Mindset and Skills
• Integrity and Anti-Corruption