Bachelor of Mass Communication (Honours) in Public Relations and Marketing

Taylor's University's Bachelor of Mass Communication (Honours) in Public Relations and Marketing focuses on PR, events, and marketing communication. This programme equips students with expertise in digital marketing, social media strategies, and campaign execution, preparing them for modern communication challenges.

Prerequisites:

• Pass SPM/O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
• Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Entry Pathway

Any one of these:

• Taylor’s Foundation in Arts (FIA): Pass with min. CGPA 2.00
•  Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
•  Sijil Tinggi Persekolahan Malaysia (STPM): CC
• Unified Examination Certificate (UEC): Pass with min. 5Bs including English
• (Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
• A Level: Min. DD (2 subjects)
• AUSMAT (SACEi): Min. ATAR 55
• Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Monash University Foundation Year (MUFY): 50%
• Other Qualifications:

1. Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
2. Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
3. Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
4. Pass Matriculation from an institution recognised by MOHE; or
5. Any other equiv. qualification recognized by M'sian Government.
6. Application via APEL A is allowed. For the requirements please refer to the index page.

Note: Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

English Requirements:

LOCAL STUDENTS:

• IELTS, TOEFL, MUET, UEC English: Pass English
• Taylor's EET: Overall score 5.0
• Taylor's IEN: Level 2 - Grade C
• Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

INTERNATIONAL STUDENTS:

• IELTS: 5.5
• Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English

Year 1

• Introduction to Mass Communication 
• Visual Communication 
• Intercultural Communication 
• Communication Theory
• Innovative Media 
• Media Writing 
• Media Analytics 
• New Media and Society
• Media Law & Ethics

Year 2

• Public Relations Principles 
• Promotional Writing 
• Publicity and Media Relations 
• Crisis Management 
• Organisational Communication 
• Introduction to Management
• Principles of Marketing
• Consumer Behaviour
• Relationship Marketing 
• Research Methods

Year 3

• Final Project
• Research Project
• Professional Media Workshop 
• Public Relations Consultancy
• Internship

University Core:

• Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
• Falsafah dan Isu Semasa
• Emotional Intelligence in Action
• Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
• Social Innovation Project

Note:Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.