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Bachelor of Communication (Hons) Advertising
About
This programme is designed to equip professionals with cutting-edge knowledge in the field, enabling them to contribute actively to the development of the advertising industry both locally and globally. The Bachelor of Communication (Honours) Advertising provides an in-depth understanding of the advertising industry while introducing key aspects of mass communication, including public relations. Students develop a strong design foundation, learn to integrate various communication tools into corporate strategic plans, and gain hands-on experience through industrial training in advertising agencies or marketing and communication divisions of large corporations.
Additionally, the programme ensures that students acquire a solid foundation in the latest advancements in multimedia communication.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, November |
| Tuition (Local students) | $ 0 |
| Tuition (Foreign students) | $ 15,634 |
Subjects
-
Mass Communication & Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 0 | $ 15,634 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 0 | $ 15,634 |
| Estimated cost per year | $ 0 | $ 5,211 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of these:
- STPM: Grade C in any 2 subjects+Credit in English at SPM / equivalent.
- STAM: Minimum grade of Jayyid+Credit in English at SPM / equivalent.
- A-Level: Grade D in any 2 subjects+Pass in English at SPM / equivalent.
- UEC: Grade B in 5 subjects+Credit in English at SPM / equivalent.
- SAM: ATAR 70 and Grade B in any 2 subjects+Pass in English at SPM / equivalent.
- CPU: Average of 70% in any 6 subjects+Pass in English at SPM / equivalent.
- IB Diploma: Minimum 24 points+Pass in English at SPM / equivalent.
- Foundation / Matriculation / Diploma: Minimum CGPA of 2.00+Credit in English at SPM / equivalent*.
- Diploma in Media and Communication: Minimum CGPA of 2.00.
- Other equivalent qualifications: Recognised by the Malaysian Government+Credit in English at SPM / equivalent*.
* If the qualification was conducted fully in English, only a pass in SPM English is required.
English Language Requirements:
-
Malaysian Applicants: Credit in SPM English / Grade C in O-Level English / Grade B in UEC English / MUET Band 3 / IELTS 5.0 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107
(Not applicable for A-Level, SAM, CPU, or qualifications fully conducted in English, but must have a pass in English at SPM level or equivalent).
-
International Applicants: IELTS 5.0 / MUET Band 3 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 / Equivalent
Not applicable for qualifications fully conducted in English or applicants from countries where English is the official language, but must have a pass in English at SPM level or equivalent).
Curriculum
Year 1
- Creative Thinking
- Design for Media
- Design Fundamentals
- Elective II
- English for Mass Communication
- Introduction to Advertising
- Introduction to Mass Communication
- Introduction to Social Media Strategy
- Media Planning
- Media Publication
- MPU1*
- Multimedia Content Production I
- Photography in Commercial Design
- Sun Zi's Art of War and Business Strategies
- Typography in Advertising
Year 2
- 3D Computer Animation
- Advertising Client Management
- Advertising Copy Writing
- Advertising Creative Strategy
- Advertising Research Methods
- Co-Curriculum
- Communication Theories
- Design Research
- Digital Advertising
- Media Law and Ethics
- National Language/Other Languages
- Public Speaking
- Web Page Design
Year 3
- Advertising and Society
- Design Campaign
- Digital Communication Technology
- Elective I
- Industrial Training
- MPU1**
- MPU3
Elective I (Choose 1 course)
- Computer Systems and Applications
- Fundamentals of Digital Media Technology
- Introduction to Internet of Things and Its Applications
Elective 1 (Choose 1 course)
- Positive Psychology
- Consumer Behaviour
MPU1** (Choose 1 course)
- Falsafah dan Isu Semasa - For Local Students
- Bahasa Melayu Komunikasi 2 - For International Students
MPU1** (Choose 1 course)
- Penghayatan Etika dan Peradaban - For Local Students
- Philosophy and Current Issues - For International Students
MPU3 (Choose 1 course)
- Culture and Communication
- Development Trends in Malaysia
- Introduction to Political Science
- Introduction to Sociology
National Language/Other Language (Choose 1 course)
- Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
- Introduction to French
- Introduction to German Language
- Introduction to Japanese
- Introduction to Korean
- Introduction to Tamil Language
- Introduction to Thai Language
Co-curriculum (Choose 1 course)
- Art, Craft, and Design
- Arts and Cultural Performance
- Business Plan Writing and Preparation
- Community Project
- Critical Thinking, Creative Thinking and Problem Solving
- Language, Culture and Social Study Aboard
- Leadership and Teambuilding
- Managing Personal Finance
- Music Performance
- Management of Sports Activity
- Oral Communication
- Social Entrepreneurship Project
- Study Soft Skills and/or Life Skills Abroad
- Team Work and Collaborative Project
- Work Ethics and EQ