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Bachelor of Communication (Hons) Public Relations
About
The programme prepares professionals for the evolving communication industry by equipping them with technical expertise and a global perspective on Public Relations. It focuses on developing knowledge, analytical thinking, creativity, and management skills essential for success in the field.
Bachelor of Communication (Honours) Public Relations provides an in-depth understanding of the media and communication industry. It includes practical training in producing media kits, news releases, social media content, and audio-visual presentations. The curriculum also covers the organisation of campaigns, press conferences, events, and exhibitions, ensuring graduates are industry-ready.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, November |
| Tuition (Local students) | $ 0 |
| Tuition (Foreign students) | $ 15,494 |
Subjects
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Communication, Media
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Education Management
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Public Relations
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 0 | $ 15,494 |
| Miscellaneous fees | Data not available | $ 3,229 |
| Total estimated cost of attendance | $ 0 | $ 18,723 |
| Estimated cost per year | $ 0 | $ 6,241 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- STPM: Grade C in any 2 subjects+Credit in English at SPM / equivalent.
- STAM: Minimum grade of Jayyid+Credit in English at SPM / equivalent.
- A-Level: Grade D in any 2 subjects+Pass in English at SPM / equivalent.
- UEC: Grade B in 5 subjects+Credit in English at SPM / equivalent.
- SAM: ATAR 70 and Grade B in any 2 subjects+Pass in English at SPM / equivalent.
- CPU: Average of 70% in any 6 subjects+Pass in English at SPM / equivalent.
- IB Diploma: Minimum 24 points+Pass in English at SPM / equivalent.
- Foundation / Matriculation / Diploma: Minimum CGPA of 2.00+Credit in English at SPM / equivalent*.
- Diploma in Media and Communication: Minimum CGPA of 2.00.
- Other equivalent qualifications: Recognised by the Malaysian Government+Credit in English at SPM / equivalent*.
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* If the qualification was conducted fully in English, only a pass in SPM English is required.
English Language Requirements:
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Malaysian Applicants: Credit in SPM English / Grade C in O-Level English / Grade B in UEC English / MUET Band 3 / IELTS 5.0 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 (Not applicable for A-Level, SAM, CPU, or qualifications fully conducted in English, but must have a pass in English at SPM level or equivalent).
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International Applicants: IELTS 5.0 / MUET Band 3 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 / Equivalent (Not applicable for qualifications fully conducted in English or applicants from countries where English is the official language, but must have a pass in English at SPM level or equivalent).
Curriculum
Year 1
- Co-curriculum
- Communication Skills in Public Relations
- Communicative English
- Design for Media
- Elective I
- Interpersonal Communication
- Introduction to Advertising
- Introduction to Mass Communication
- Media Planning
- MPU1*
- MPU3
- National Language / Other Language
- Public Relations
- Public Relations Writing
- Sun Zi's Art of War and Business Strategies
Year 2
- Advanced Public Relations Writing
- Advertising and Society
- Advertising Copy Writing
- Communication Theories
- Corporate Social Responsibility
- Crisis Management in Public Relations
- Digital Communication Technology
- Elective II
- Integrated Marketing Communication
- Media Planning
- Project 1
- Public Relations Research
Year 3
- Industrial Training
- Media Law and Ethics
- MPU1**
- Organisational Communication
- Project 2
- Public Relations Practices
- Social Media for Public Relations
Elective I - Choose 1 course(s)
- Customer Relationship Management
- Industrial Relations
- Service Management
Elective II - Choose 1 course(s)
- Digital Technologies and Application
- Fundamentals of Digital Media Technology
- Introduction to Internet of Things and Its Applications
MPU 1* - Choose 1 course
- Falsafah dan Isu Semasa - For Local Students
- Bahasa Melayu Komunikasi 2 - For International Students
MPU 1** - Choose 1 course
- Philosophy and Current Issues - For International Students
- Penghayatan Etika dan Peradaban - For Local Students
MPU 3 - Choose 1 course(s)
- Business and Society
- Confucianism and Modern Society
- Culture and Communication
- Introduction to Political Science
- Introduction to Sociology
- Malaysian Economy
National Language/Other Languages - Choose 1 course(s)
- Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
- Communication Tamil For Health Sciences
- Introduction to French
- Introduction to German Language
- Introduction to Japanese
- Introduction to Korean
- Introduction to Tamil Language
- Introduction to Thai Language
Co-curriculum - Choose 1 course(s)
- Art, Craft, and Design
- Arts and Cultural Performance
- Business Plan Writing & Preparation
- Community Project
- Critical Thinking, Creative Thinking and Problem Solving
- Language, Culture and Social Study Aboard
- Leadership and Teambuilding
- Managing Personal Finance
- Music Performance
- Management of Martial Arts Activity
- Management of Sports Activity
- Oral Communication
- Social Entrepreneurship Project
- Study Soft Skills and/or Life Skills Abroad
- Team Work and Collaborative Project
- Work Ethics and EQ