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BA Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | $ 46,928 |
| Tuition (Foreign students) | $ 74,325 |
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Admissions
Intakes
Fees
Tuition
- $ 46,928
- Local students
- $ 74,325
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Highers: 1st sitting: AAAB or AABBB; 2nd sitting: AAABBB
- A Levels: ABB
- International Baccalaureate: 33
- Other equivalent qualifications accepted by the university
- AAABBB at Higher level, including English and Maths
- English: Higher (B) or AS Level (B)/A Level (B) or IB (SL5); for A Level applicants, an essay-based subject at AS Level (B)/A Level (B) may be considered in lieu of English
- Maths: Standard Grade Credit (1) or Int 2 (B) or National 5 (B) or GCSE (B) or IB (SL5)
- Maths for combinations with Mathematics & Statistics: Higher (A) or A Level (B) or IB (HL6)
- Maths for combinations with Finance: Higher (B) or A Level (B) or IB (SL6)
Curriculum
Year 1
You'll learn about the basic principles of marketing and explore marketing within an organisation.
Year 2
Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.
Year 3
How marketers communicate with customers and the role of marketing in formulating, implementing and evaluating marketing strategies will be studied in third year. You’ll also have a choice of option classes.
Year 4
In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.