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BA (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | $ 9,432 |
| Tuition (Foreign students) | $ 53,383 |
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Admissions
Intakes
Fees
Tuition
- $ 9,432
- Local students
- $ 53,383
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
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Entry Requirements
- SQA Highers: BBBC (ABBCC/BBBCCC (over 2 years)), including English plus SQA Standard Grade Mathematics or equivalent.
- GCE A-Levels: CCC, plus 3 GCSEs including English and Mathematics.
- Irish Leaving Certificate: BBBC.
- International Baccalaureate (IB) Diploma: 24 points (to include 2 Higher subjects at 4 points).
Curriculum
Year 1
You will be introduced to the concepts of marketing through the modules; Foundations of Marketing, and Marketing Management.
Year 2
You will begin to focus on specific elements of marketing. Modules studied include; Applied Marketing Research, International Marketing, and Sports Marketing Management.
Year 3
Modules include Marketing Communications, Consumers in the 21st Century, and E-Marketing and Sales Management.
Year 4
The Honours dissertation is a major part of your study this year. You will also study Relationship Marketing, and Marketing Strategy.